Marketing 101: Joy and Pain; Sunshine and Rain

I have been reading Seth Godin’s new book “This is marketing.” Marketing is not just about making a bunch of noise, but identifying where you want your voice to be heard.

Marketing is not about reacting but being responsive to your customer.

Marketing is about building loyalty and not focusing on the one-time sale.

Marketing is about showing up and being present.

Marketing is about service.

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