The top seven sales mistakes companies will make in 2019 (3/7)

Three: Not researching your customer or potential client

Not having a plan before working with a customer or a potential client is a recipe for disaster. Whether you realize it or not, almost everything you do in life is planned. Each day you plan on sleeping and eating, but we often do not plan how we are going to win with the client. This crucial and yet simple process can save you time, money and potential headaches. It is important to identify who your customer is, what do they want and how you are going to serve them can put you steps ahead of the game.

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