I want to play a little game. When I tell you the word “gold,” what are some of the words that come to mind? Expensive, shiny, bling, rich. When I talk to people about gold, their ears always perk up. They want to hear what I have to say. This is no different when you have an idea. You need to get people to perk up and want to listen when you mention what you are creating, building or want to sell them.
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