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Rule One

Do what you love. People with passion can change the world for the better. We willing to teach, council, instruct and educate others.

Make the decision today to identify what it is that brings you joy and happiness. Then identify what you can do to make your small dent in the world.

Rule Two

Put a dent in the universe. Believe in the power of vision. Believe that you can make a difference. It does not need to be spectacular, it just needs to be something that you have a love and passion for. You don’t need to make a big dent, but just enough to make a difference.

Rule Three

Make connections. Take ideas from different cultures, fields and industries and make them your own. Create an ideation board and put down all your ideas. Find the one that can be measured and monetized and go make your dent in the world.

Rule Four

Say no to 1,000 things. Be concise with your vision. Say no to the things that are not apart of your vision. Say no to the things that don’t make money.

Rule Five

Create insanely different experiences. You are not selling a product or service, you are selling an experience. You are selling an emotional experience. Ask yourself what your product or service will do to enrich the lives of others.

Rule Six

Master the message. You can have the greatest ideas in the world but if you cannot communicate that message, they are nothing. Don’t worry so much about the story. Worry about how you will educate, inspire and entertain all in one presentation.

Rule Seven 

Sell dreams, not products. You need to capture peoples imagination. Your product should help them reach their dreams. Help them to dream bigger. Get them to believe in your vision and be prepared to defend your ideas and vision to the end.

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