W. Edwards Deming “85% of the reasons for failure are deficiencies in the systems and process rather that the employee. The role of management is to change the process rather than badgering individuals to do better. Having problems with your processes? Send us a quick note below to set up a 27 minute free consult.
This is from Patrick Lencioni’s book “The three signs of a miserable job.” As you read this, ask yourself, do you like to play a winnable game? Three signs of a miserable job: Anonymity – People feel like their leaders don’t know or care about what they are doing. Irrelevance – When people don’t understand […]
Sell dreams, not products. You need to capture peoples imagination. Your product should help them reach their dreams. Help them to dream bigger. Get them to believe in your vision and be prepared to defend your ideas and vision to the end.
Master the message. You can have the greatest ideas in the world but if you cannot communicate that message, they are nothing. Don’t worry so much about the story. Worry about how you will educate, inspire and entertain all in one presentation.
Create insanely different experiences. You are not selling a product or service, you are selling an experience. You are selling an emotional experience. Ask yourself what your product or service will do to enrich the lives of others.