One: Not listening More companies will lose sales in 2019 then ever before because they did not listen to their potential customer. We live in this age where we have forgotten how to truly listen to our potential customers. Why? We are letting the digital age stand in the way. We are more worried about […]
W. Edwards Deming “85% of the reasons for failure are deficiencies in the systems and process rather that the employee. The role of management is to change the process rather than badgering individuals to do better. Having problems with your processes? Send us a quick note below to set up a 27 minute free consult.
Update below. (Original post 12/20/18) Society, culture, politics, economics and technology are all playing a much larger role in how we create, process and deliver products and services. The pace is faster, the risk is becoming not bigger but broader. There are so many more items to think about when marketing products and services. The […]
This is from Patrick Lencioni’s book “The three signs of a miserable job.” As you read this, ask yourself, do you like to play a winnable game? Three signs of a miserable job: Anonymity – People feel like their leaders don’t know or care about what they are doing. Irrelevance – When people don’t understand […]
Sell dreams, not products. You need to capture peoples imagination. Your product should help them reach their dreams. Help them to dream bigger. Get them to believe in your vision and be prepared to defend your ideas and vision to the end.