One: Not listening More companies will lose sales in 2019 then ever before because they did not listen to their potential customer. We live in this age where we have forgotten how to truly listen to our potential customers. Why? We are letting the digital age stand in the way. We are more worried about […]
W. Edwards Deming “85% of the reasons for failure are deficiencies in the systems and process rather that the employee. The role of management is to change the process rather than badgering individuals to do better. Having problems with your processes? Send us a quick note below to set up a 27 minute free consult.
Update below. (Original post 12/20/18) Society, culture, politics, economics and technology are all playing a much larger role in how we create, process and deliver products and services. The pace is faster, the risk is becoming not bigger but broader. There are so many more items to think about when marketing products and services. The […]
When was the last time you received a letter from the from the owner of the company thanking you for buying their product? When was the last time you walked down the street to your local grocer to see the owner helping you and other customers? What about the quality of products you bought, was […]
I have been reading Seth Godin’s new book “This is marketing.” Marketing is not just about making a bunch of noise, but identifying where you want your voice to be heard. Marketing is not about reacting but being responsive to your customer. Marketing is about building loyalty and not focusing on the one-time sale. Marketing […]