What is the uncontrollable in your business?

Update below. (Original post 12/20/18) Society, culture, politics, economics and technology are all playing a much larger role in how we create, process and deliver products and services. The pace is faster, the risk is becoming not bigger but broader. There are so many more items to think about when marketing products and services. The […]

Plan, Act, Do

General Patton once said, “a good plan today is better than a perfect plan tomorrow.” I have spoken to two different people this week that have been searching for the perfect plan. If you have not already figured it out, it does not exist. There is something unique about making a good plan and executing […]

It’s all about me

Before someone buys your product or service, there are three questions they ask themselves. Your product image and how your potential customer envisions your product or service will help them are crucial elements. It helps them to decide whether they can trust you. When we think about what a product or service can do for […]

Research it

Marketing decisions are becoming more complex. The environment we are in has defied many of the economic norms. American businesses are becoming more aware of all the social changes taking place. How do you stay on top of it all? Research. It’s that simple. Do your research. Gather all your sales records, your marketing data, […]